Vertis
Project explanation
Vertis is an end-to-end system for the management, sale, and production of advertising spots that transformed the operation of a radio business. Built for a four-to-five-person team across sales and operations, it helped organize the station, measure sold airtime per slot, and analyze profitability to improve revenue. The project consists of two main modules: a Sales Module to document clients, sales, availability, and pricing, and a Production Module that simplifies daily ad operations for radio staff. I was initially hired as a frontend developer but took over the fullstack role when the backend developer left midway through the project, completing all the technical work including third-party API integrations such as Dropbox for advertising asset management.
End-to-end advertising management system that improved revenue and radio operations.
Technical Stack
Main Features
- Sales management : Full control over clients, sales, availability, and pricing in real time
- Production module : Optimized interface for radio operators handling daily spot management
- Profitability analysis : Time-slot visibility and metrics to maximize revenue
Featured Achievements
- Revenue optimization through time-slot analysis
- Reduced time spent managing advertising spots
Technical Challenges
- Transition to fullstack : Took full ownership of the project midway through development
- Dropbox API integration : Implemented advertising asset management through a third-party API